![]() From the very start it was obvious that Apple would be different - a blend of the Beatles individualism and creativity combined with the corporate world. promotion of Apple had been handled earlier in the year by John and Paul, who flew to New York on Saturday, May 11, 1968, for a series of events designed to spread the word. Those individuals following the group already knew that John, Paul, George and Ringo had formed a new corporation named Apple Corps. The lucky recipients of these envelopes would be among the first people in America to see and hear what the Beatles new Apple venture was all about. The post mark indicated that the package cost a then hefty eighty cents to air mail. The logo was a solid green circle with a white apple in the center with the word “Apple” in white script above the stem. The kits were packaged in white envelopes with an Apple logo in the upper left corner serving as the return address. On August 22, 1968, Apple Records’ Los Angeles office sent press kits to radio station program directors across the United States.
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